L’Oréal Professionnel - Hair Color, Hair Care, Treatment & Styling

iNOA.

Iconic Browns.

Experience the perfect hues of brown with iNOA’s ammonia-free formula, powered by oil.

Get your hair and scalp diagnosis now.

Your Virtual Hair expert, now on Whatsapp.

New

Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.

Find your salon-grade hair care routine backed by advanced research.

Absolut Repair Molecular

Repair up to 2 years of damage*, in one use.**

Scalp Advanced

Professional reset for deregulated scalps.

Metal DX

Stop hair breakage & color shift

Absolut Repair

For nourished, repaired and deeply conditioned hair

Powered by tech

Virtual Hair Expert.

Chat now on Whatsapp, to explore our offerings virtually

Hair Quiz.

Get your hair and scalp diagnosis now.

My Hair [iD].

The ultimate professional virtual try-on application.

Master your color experience.

Dia color.

Demi-permanent, no ammonia formula with 6 weeks of glossy hair.

iNOA.

The new luxurious in-salon color experience.

Majirel.

Permanent hair color for perfect grey coverage.

Get your hair and scalp diagnosis now.

Discover your personalized, professional recommendation in four steps.

Start quiz

Mental health is the #1 challenge that hairdressers face

Head Up is a global program created by L'Oréal Professionnel Paris in partnership with the non-profit organization NAMI, to raise awareness of the mental health challenges facing hairstylists and provide them with free mental health resources.

Learn more

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Head Up

Our free mental health training program by hair pros for hair pros.

Water Saver

The first handshower leveraging patented water fragmentation technology.

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Professional hairtech that elevates you.

As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.